B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B marketers can serve … Read More


In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, and other truths regarding contemporary B2B marketing. We review just how the purchasing journey is now entirely fragmented and also the way that neighborhood building can assist marketing experts take back control of the exploration… Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, as well as various other truths regarding modern B2B advertising and marketing. We review how the buying journey is now totally fragmented as well as the manner in which neighborhood structure can aid marketing professionals tak… Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, as well as various other facts about contemporary B2B advertising. We go over just how the buying journey is now totally fragmented as well as the way that neighborhood building can assist marketing experts take back control o… Read More